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This site states the following, "Mud Guts Spinnerbaits are designed with only one thing in mind to catch Australian Natives." We observed that the web page said " Extensive testing on the entire range has ensured that they will stand up to the job in every condition." It also stated " The Mud Guts range is hand constructed in Wagga Wagga by David Harp and are built from the toughest of components to ensure they withstand everything that native fish throw at them. USED BY RHYS CREED AND THE SOCIAL FISHING TEAM." The header had spinnerbait as the highest ranking keyword. It was followed by spinnerbaits, chatterbait, and scatterbrain which isn't as ranked as highly as spinnerbait. The next words the site uses is quadspin. twinspin was also included and will not be viewed by search engines.